Thursday, April 12, 2007

What’s Your Bullet-Proof Strategy?


When: 6:30 PM - 8:30 PM, Thursday, April 19, 2007
Where: Morgenthaler Ventures, 2710 Sand Hill Road, Suite 100, Menlo Park, California, USA


The difference between success and failure is execution – so what's your strategy for success? How do you get to ka-ching?

You may have a cool technology, but so what? The bottom line is always the same: a good idea is just not enough - to play and compete in this game, companies need to have a scalable revenue model, sustainable critical mass, a bullet-proof strategy and flawless execution.

We will discuss the key factors that lead to success and separate the bench warmers from the players. Discussion points include:

  • What's your bullet-proof strategy to gaining market share?
  • What are the most successful revenue models?
  • How do you identify and measure your company's value proposition to go from a "nice to have" to "must have"?
  • Once the beta is over, how do companies find paying customers?
  • Once they find paying customers, how do they keep them, stay innovative and continue building and delivering value for them?
  • How do you identify strategic partnerships to drive growth and adoption, and what is your value add?


See full Details.