Sunday, May 20, 2007

Businesses Try to Make Money and Save the World


Altrushare Securities is a brokerage firm, engaged in the sort of things you might expect of a Wall Street outfit, like buying and selling stock, and providing research on companies. Unlike its peers, however, the firm is majority-owned by two charities that each control about one-third of it.

Cathy Berry is an angel investor in Farmers Diner in Quechee, Vt., run by Tod Murphy, left. The diner gets most of its ingredients locally.

So is it a for-profit business? Or a nonprofit fund-raising machine?

In fact, like hundreds of new businesses starting up around the country, it is both. Altrushare is an example of the emerging convergence of for-profit money-making and nonprofit mission.

The practice is even creeping into corporate bluebloods like General Electric, whose $12 billion Ecomagination business promotes its products’ minimal environmental impact as well as their positive impact on the bottom line.

See full Article.