The carbon question poses new strategic, managerial, and process challenges for companies, according to a new study by The Conference Board, the global business research and membership organization.
According to the study on carbon-specific decision-making, a company's choice to manage its carbon footprint and seek related new businesses may range from the simple to the complex, with the organization's unique circumstances being a decisive factor.
The report also finds that the influencing factors for this decision will generally embrace both external and internal drivers. Other perspectives influencing how a company proceeds include:
* Business-based drivers (e.g. whether to reduce certain emissions or enter new product or service markets) will be evaluated by business investment criteria and based on whether the decision will yield a needed return on investment.
* Value-based drivers (e.g., "we need to do this because it is the right thing to do") may create more flexibility in investment and return decisions.
See full Article.
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