Saturday, June 23, 2007
Customer Service 101
With Coles today announcing its slowest sales growth in years, it's time to ask where the problem is.
Is it because Coles is such a dog of a business that its directors have had to put it on the auction block? And what management lessons does it have for other retailers?
So what signals does it send other retailers?
According to a new study out of Wharton, the big problem for retailers is their sales staff.
But first to Coles. Sales rose just 0.6 per cent to $8.41 billion in the 13 weeks to April 29. Worse still, sales growth at the supermarkets has actually declined.
Clearly, Coles is having enormous difficulties stemming market share losses to Woolworths, which has reported an 8.8 per cent rise in sales, and smaller chains.
See full Article.