FIFA launched a new slogan - ‘For the Game. For the World.’ - to highlight football’s social responsibility.
The slogan summarises FIFA’s mission to ‘develop the game, touch the world and build a better future’, FIFA said.
On the second day of the 57th FIFA Congress in Zurich FIFA president Sepp Blatter said that the resources available to football will enable FIFA to make a major contribution to social development through football.
“FIFA is now in a comfortable financial position and we have to use those resources, said Blatter. “But that is not enough. Social responsibility begins with each and every one of us.”
In this month’s Sport Business International magazine, editorial director Kevin Roberts discusses the need for governing bodies to engage in social programmes.
See full Article.
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