Some members of the so-called old-media establishment may no longer be able to wag a finger at what they say is questionable ethics among bloggers.
Two weeks ago, ABC News video blogger Amanda Congdon's appearance in online infomercials for chemical giant DuPont was widely criticized. Now an editor at financial news site MarketWatch, owned by The Wall Street Journal parent company Dow Jones, has acknowledged bending the rules for veteran columnist Bambi Francisco.
Last September, Francisco was allowed by her bosses to accept a stake in Vator.tv, a start-up that intends to play matchmaker for other start-ups and venture capitalists by showcasing Web videos of those newcomers.
It's unclear how large a stake Francisco received in Vator, which is backed by PayPal co-founder Peter Thiel. In an interview with CNET News.com, she wouldn't disclose the size but acknowledged that she didn't pay anything for her share of the company.
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