Renewable energy, affordable and effective health care, and fighting climate change are just three of the major global problems currently being addressed by a new model of entrepreneurship, according to a new report by SustainAbility, an independent think-tank and consultancy.
Drawing on the results of a survey of more than 100 'social entrepreneurs' -- leaders of organizations whose goals prioritize improving the quality of life for marginalized populations -- the report, "Growing Opportunity: Entrepreneurial Solutions to Insoluble Problems," finds that these organizations have already penetrated deep into industries and markets that large corporations have barely scratched the surface of.
"Individuals from Bonn to Bangalore are seizing the chance to turn challenge into opportunity, in the process pioneering new markets," according to Paul Achleitner, CFO of the financial services company Allianz, which was a major sponsor of the report. "Microfinance, as an example, is now a $9 billion market that is increasingly empowering citizens to realize their full potential in society. Our hope is that collaborating with creative thinkers will help our people realize their full potential -- and to better serve the needs of present and future customers."
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