The corporate roster of “chiefs” used to be pretty short — chief executive, chief financial officer and, maybe, chief operating officer. Then came the chief marketing and technology officers.
Now, the so-called C-Level Suite is swelling again — this time, with chief sustainability officers. These are not simply environmental watchdogs, there to keep operations safe and regulators at bay. The new environmental chiefs are helping companies profit from the push to go green.
“Environmental vice presidents usually spend company money, but this new breed is helping companies make money,” said Eileen Clawson, head of the Pew Institute on Climate Change. The upshot, said Geoffrey Heal, an economics professor at the Columbia Business School, is that “what started out as a compliance job has evolved into one that guards the value of the brand.”
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