Market-leading businesses don’t rely on luck. They carve out success for themselves, taking control of their direction and leaving nothing to chance. Likewise, it wasn’t a stroke of good fortune that got them to where they are today. Only a business that is exceptional can develop into a market leader, and the transformation never occurs overnight.
For more than 30 years, Ernst & Young has helped many of the most dynamic and ambitious companies around the world grow into market leaders. Our experience has taught us that, regardless of stage of growth or industry sector, all businesses face similar challenges on their journey to market leadership.
To get to the top, companies typically go through three distinct growth stages:
* Emerging stage, where companies concentrate on identifying the market opportunity, available sources of funding and the right people to help kickstart the business.
* Rapid-growth stage, when companies focus their energies on becoming a supplier of choice for their most valuable customers, on managing expansion and securing additional capital to accelerate growth.
* Next-generation market leader, is when the best businesses turn their attention to working effectively across global markets, try to balance the entrepreneurial spirit with corporate culture and ensure they optimize their capital structure to help meet shareholder expectations.
See full Article.
Posts
