A new wave in communications is taking hold that is fundamentally transforming communication from providing information to promoting and driving advocacy. At Weber Shandwick, we understand the critical role that Advocacy now plays in influencing people’s opinions and behavior towards companies, organizations, issues, brands and products. To explore how this New Wave of Advocacy impacts business, we surveyed consumers worldwide with KRC Research to learn how to mobilize Advocates and ignite their enthusiasm early on in the decision process. Among the landmark findings are:
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