You're hard at work, eyes squinted at a sea of erratically moving numbers, doggedly typing away, but little by little that familiar, dreaded lethargic haze seeps over you. It's that time of day, and try as you might, you can't stay awake without several bitter cups of coffee, a red bull (or five), and on some days even caffeine pills. You would pay for some sleep right now.
Enter the Capitalists
If necessity really is the mother of invention, the mushrooming domestic "sleep economy" indicates that modern-day Americans are a tired lot. The National Sleep Foundation reveals that the average American gets about 6.9 hours of sleep per night — not quite enough to function at an optimal level. Without some help that is.
"I came up with the idea for my company while working at Deutsche Bank in New York — I saw colleagues falling asleep at their desks and even sneaking off to the bathroom to take naps," says a rested looking Arshad Chowdhury, founder of New York based MetroNaps, a company that aims to enhance workplace productivity through enabling employees to nap in a futuristic looking device called the Energy Pod.
A pilot study during Chowdhury's MBA at Carnegie Mellon allowed the former analyst to deduce that offering well to do sleep-deprived execs the ability to barter some of their hard-earned money in exchange for a few much-needed winks was a golden opportunity. People would pay to nap.
See full Article.
Posts
