Saturday, September 01, 2007
Top 10 ways to lose a customer
Judging from the enormous response I had last month from my blog entry on customer service, its clear the issues touches nerves. And reading through the responses, it seemed time to look at how businesses go about losing customers. What are the best ways to lose customers?
Customer service consultant Paul Levesque identifies The Five Biggest Customer Service Blunders of All Time in the CEO Refresher online journal: putting too much focus on training, blaming poor service on demotivated employees, using customer feedback for witch hunts and scapegoating, using recovery stories for when things go wrong as the only means of recognising employees and competing on price.
Not bad. But reading through your responses a few weeks back, the problems seem to go far deeper than that. So based on some of your responses, here's my list of the Top 10 ways to lose a customer:
See full Article.