An interesting summary of reasons for corporations to have a corporate blog. The key choice is the author or authors.
- Determine what you have to offer.
- Decide if your blog will be a marketing tool.
- Define your editorial vision.
- Consider the content.
- Share your thought leadership.
- Be a credible source.
- Decide who will be the writer.
- Choose your partnerships wisely.
- Learn how to engage your readers.
- Know what matters to your readers.
See full Article.
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