Experts, including Sir Paul Judge, Richard Raeburn and Ken Lever discuss the 'concept' of risk
‘Risk’ is now one of the most important words in the business lexicon, but it has a wide range of different meanings to different stakeholders.
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For those who take ethical shortcuts, it can mean the risk of getting caught:
for the board it can mean the internal and external factors that might impede success, while for others it can mean downside events that can be insured or hedged against. For the entrepreneur, risk is not only the thrill on the way to success, but also relates to the failure of not taking a risk.
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