Not only are more companies taking CSR practices seriously and implementing them across operations, those companies are more likely to see their value grow, according to two reports released yesterday from IBM and and the Economist Intelligence Unit.
The Economist Intelligence Unit's report, "Doing good: Business and the sustainability challenge" [PDF], surveyed 1,254 senior business executives to find out how, if at all, stock performance correlates to CSR performance.
Although the report's authors are quick to point out that the findings do not show a cause-and-effect relationship between sustainability practices and increased value, the companies surveyed that showed 50 percent or greater growth in stock price over the last three years were also more likely to devote resources to their CSR activities than companies whose stock price dropped by 10 percent or more in the same time frame.
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