When: June 3, 2008
Where: The Rainbow Room, New York, NY, USA
Driving Profit Through Ethical Leadership
Companies with a strong ethical culture and reputation for integrity are consistently outperforming their competitors. In surveys, consumers have demonstrated a preference for goods and services produced ethically. The next generation of employees—and leaders—want to join businesses that value ethics, and not just the bottom line.
In today's global marketplace, where companies are not only concerned about a corporate culture but also the merging of several different cultures, how do you lead ethically? How do you convey the importance of an ethical corporate environment to your employees around the world? To shareholders and stakeholders? And why should you even try? Do sound ethics really drive profit?
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