The head of the World Trade Organization, Pascal Lamy, has called for aid policies to be refocused to improve agriculture.
Speaking in the week that the world woke up to the food price crisis, Mr Lamy's demand is radical.
He said food aid needed to be increased but, more than that, improvements in agriculture needed to be put back at the heart of development spending.
He said it was complex and could not be done overnight.
But, he added in an interview with the BBC, the shift in emphasis was essential.
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