Corporate America and major green groups are starting to build ties as companies see the benefit of getting ahead of a trend toward environmental responsibility.
While partnerships have been emerging case-by-case, environmentalists are starting to ramp up their efforts to target money mangers and investors in an attempt to change how corporations do businesses.
The latest entrant: private equity firms that control billions in company assets.
Kohlberg Kravis Roberts & Co. (KKR), a private equity firm that controls 46 companies, announced a major agreement last week with the Environmental Defense Fund (EDF). Through the deal, EDF will effectively operate as an unpaid consultant, advising KKR on energy consumption, waste output and the carbon emissions of its companies.
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