They might make great newspaper copy, but high-profile "celebrity" CEOs brought in to deliver rapid results often have exactly the opposite impact.
Far from being great for a company's bottom line, celebrity CEOs can often be a triumph of superficial glamour over real results, according to global consultants BlessingWhite.
"Despite their best intentions, so-called celebrity CEOs can easily undermine performance because of all-too-predictable mistakes," said BlessingWhite CEO Christopher Rice.
"They come in bent on immediate change or raising the stock price. But if they don't understand the culture they are working with, they end up harming the very organization they set out to strengthen in an attempt for short-term gains."
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