Cities, non-profits and businesses launched a climate change action campaign for U.S. consumers on Thursday, World Environment Day.
The “Together” initiative is the brainchild of The Climate Group. The program promotes energy-saving products and services, and aggregates the carbon dioxide and monetary savings of consumers participating in the initiative.
Together was first launched last year in the United Kingdom, where participating consumers saved more than $200 million on household energy bills and avoided 522,000 tonnes of carbon dioxide emissions. The program will eventually roll out in Australia, China and India.
Corporate partners took the opportunity to make announcements, such as Target, which said it will offer more than a dozen Together products. The retailer also gave away 15,000 reusable bags and coupons for energy efficient light bulbs.
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