Emission reduction targets are at the centrepiece of any credible green business policy but as many firms are now discovering, setting the right target is far more difficult than it first appears.
With growing numbers of companies having had emission targets in place for a number of years, the realization is dawning that simply setting a 20, 60 or even 80 percent emission target in line with the latest political or scientific consensus can soon result in unexpected levels of complexity followed by significant PR headaches.
What happens to that target if, for example, you acquire a new company, or sell off part of your operations, or even happen upon a new product that goes stratospheric?
You are quickly left with an emissions target that is either unattainable or meaningless -- and a step designed to display an enlightened attitude to corporate responsibility becomes little more than a handy stick with which environmentalists can attack you.
See full Article.
Posts
