Van Jones does not look like your typical environmentalist. He doesn't wear Birkenstocks. He's African-American in a movement that tends to be overwhelmingly white. His background is in civil-rights activism — specifically prison reform — a cause he champions in Oakland, Calif. But Jones, the head of the non-profit Green For All and the author of the new book The Green-Collar Economy, could represent the future of environmentalism in America and a way for the movement to survive and even thrive through the coming recession. "The solution for the environment and the economy will be the same thing," says Jones. (Listen to Jones talk about the green collar economy on this week's Greencast.)
Jones, a charismatic 40-year-old Yale Law School grad who has emerged as a major green star over the past year, argues that environmentalism won't just be about the environment anymore. Instead, it will drive fundamental changes in the way we do business and the jobs we create — that's what he means by a green-collar economy.
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