Over the past two and half decades, there has been a rapid expansion of standards-based and voluntary markets for sustainable products. The rise of "fair trade," "organic" and a wide variety of other social and environmental labels is testament to growing consumer and industry awareness of the importance of individual decision-making power and responsibility in achieving sustainable development.
With the growing awareness, mainstream markets are also increasingly tapping into voluntary initiatives as a basis for reducing the production and consumption impacts global of economic activity. As the presence and multitude of such initiatives grows, policy-makers and supply chain stakeholders alike are faced with an increasing array of opportunities, but also a growing number of questions as to which actions, initiatives or policies are the most appropriate means for addressing core sustainable development issues. Some key questions arising from the increased use of voluntary supply chain initiatives include:
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