When the first Earth Day took place in 1970, American environmentalists had good reason to feel guilty. The nation’s affluence and advanced technology seemed so obviously bad for the planet that they were featured in a famous equation developed by the ecologist Paul Ehrlich and the physicist John P. Holdren, who is now President Obama’s science adviser.
Their equation was I=PAT, which means that environmental impact is equal to population multiplied by affluence multiplied by technology. Protecting the planet seemed to require fewer people, less wealth and simpler technology — the same sort of social transformation and energy revolution that will be advocated at many Earth Day rallies on Wednesday.
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