When: October 14-16, 2009
Where: Chicago, IL, USA
Description:
Does your approach to communication help or inhibit corporate citizenship?
In a world demanding greater internal and external transparency from businesses, your corporate citizenship strategy is in jeopardy without a well thought out approach to communication. What do you need to say about your corporate citizenship? Who are your critical audiences? And what communication vehicles and tools should you use? This program offers concrete insights that will help you develop an effective approach to corporate citizenship communication.
Key Takeaways:
* Discover how to build brand value and identity through corporate citizenship communication
* Learn how to report effectively to internal and external stakeholders on your company’s corporate citizenship performance and progress
* Learn about trends in social reporting on corporate citizenship
* Learn how to create authentic communication that won’t be perceived as self-serving
* Explore emerging communication vehicles and the manner in which companies use them
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