Most companies are now pretty savvy about the stakeholders they need to pay attention to - the local and federal government, key NGOs, labor unions, community groups, and general employees and consumers, to name a few. Companies now often map these stakeholders according to their interests and influence on the company. But do you know how these stakeholder groups map globally? Would your stakeholder map be different from one country to the next?
Why do you need to know the global stakeholder landscape for corporate citizenship? Your license to operate in foreign markets may depend on it. Keen understanding of where these groups stand can significantly aid in the creation of citizenship programs and partnerships as well.
The Boston College Center has been working with its global partner organizations in the Global Education and Research Network (GERN) to assess where stakeholder groups stand on the spectrum of support for corporate citizenship and influence over corporate action. Because the number and type of stakeholder groups, their respective influence, and their opinions differ from one country to the next, we can expect that the approach to, and nature of, corporate citizenship will differ as well.
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