While some might expect sustainability to be the last thing on business leaders' minds right now, our conversations with clients and prospects suggest otherwise. Many are starting to see that success in sustainability is key to emerging from the current recession and achieving long-term growth.
But you won't get there solely through green marketing or through one-off initiatives like renewable energy purchases. Strategic leadership on sustainability will require understanding the key trends that could change the way your business runs and then innovating to capitalize on new opportunities or ways of doing business. Here's how to do it:
1. Understand the impacts on your company
ee full Article.
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