In the face of the current recession, there has been much talk about using sustainability to "get lean" by being more efficient. But in every crisis is also a hidden opportunity to grow, and today's economic turmoil is no exception.
For society and business, this crisis presents the rare chance for deep, fundamental, and significant change. Leading businesses, then, will look beyond cost-cutting. They will use sustainability as a lens to find ways, even in today's economy, to grow their top line — and to be poised for breakthrough success when macroeconomic conditions improve. Smart businesses will emerge from this downturn stronger than their competition by focusing on their customers' changing energy and environmental needs, preparing for a new policy landscape, and investing in tomorrow's clean technologies. Here are three ways to start:
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