How have online social networks changed the way leaders must operate? Here are ten top tips.
Gordon Brown has come in for a bit of stick this week following his conference speech – and a complaint often levelled against him is that he’s not a natural leader. ‘Brown is a manager and not a leader, which has always been his problem,’ leadership specialist Paul Bridle said afterwards. ‘He has no ability to understand what people want to hear’. And despite his wife’s efforts on Twitter, the PM’s hardly embraced social media (who can forget that eerie YouTube video). So what’s he doing wrong? MT asked Leadershift author Emmanuel Gobillot to give us his top tips on how to lead in the brave new world of mass collaboration…
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