It's hard to imagine that any of the world's top multinational corporations (MNCs) have something in common with the angst-ridden, clique-driven drama of a high school cafeteria. But like the adolescent years we all remember, a multinational gets just as caught up with popularity contests and in-crowds as teenagers, especially when it comes to sharing ideas and best practices within their own organizations.
MNCs often have built up a rich store of knowledge over the years in ways that smaller companies can only dream of. MNCs use their vast global reach to tap different markets quickly and exploit their on-the-ground knowledge to sniff out new ideas or products being used at rival companies in other parts of the world. "The advantage of being a multinational is exactly this knowledge access on a global basis," says Felipe Monteiro, a Wharton professor of management whose recent research looks at how and why new knowledge spreads within firms. "What is equally interesting is the gap between the potential for that [access] and the actual use of such global knowledge."
See full Article.
Posts
