Saturday, January 02, 2010

What CEOs Can Learn from Commandos


Seven crucial lessons.

I left the British Royal Marines to enter the business world after 20 years of service. I was acutely aware that I was entering a totally different environment. I expected to learn countless lessons about business theory and responding to consumer needs. I never imagined how much I would rely on my military experience. In fact, in my 10 years advising global corporations on business performance execution, I have been struck time and again by how many of the military's teachings apply, and how many valuable lessons business should be taking from the military. Here are some of the most important.

Your main purpose is to protect and serve. As we try to digest the lessons of the last few years of corporate mishap, I can't help but reflect and rely on the military mission of providing security. It's not uncommon for people to conjure up images of battle scenes, death and destruction when thinking of the military. But the critical reason for the military's existence is to protect and serve.

See full Article.