An interview with Shelly Lazarus, chairman of Ogilvy & Mather Worldwide.
David Ogilvy founded the agency that bears his name in 1948. Today it is a global leader in advertising, marketing and public relations. From 1996 through 2008 Shelly Lazarus was chief executive officer of Ogilvy & Mather Worldwide, and since 1997 she has been chairman. A protégé of David Ogilvy, she shared in his belief that the purpose of advertising was to build great brands. Under her leadership that has remained the centerpiece of the company's philosophy, extending across regions and marketing disciplines and attracting some of the world's largest and most respected businesses, including American Express, BP, Coca-Cola, IBM, Motorola and Unilever, among many others.
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