Since I started Red Door Interactive, I’ve made it a policy to devote a certain amount of company resources each quarter to pro bono work for worthy nonprofits. I had discovered this trait long ago within our educational system, as well as through other companies and leaders who’ve been an example to me.
Until this year, such efforts usually took the form of having the team create a new Web site or develop a very basic and brief email or Internet campaign. While we were happy to do it, we discovered that any benefit we provided was short lived and soon forgotten, by both our team and the charity organization, because most of the efforts we undertook weren’t within our normal, results-oriented, long-term construct.
We changed that this year when we announced our strategic and exclusive partnership with New Leaders for New Schools, a nationwide organization that recruits and trains aspiring urban public school principals.
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