Solar is certainly “in” all across the United States. Many organizations are looking for ways to implement it for a host of reasons: to embrace the “green” movement, be more energy independent, to save money or even just for marketing purposes. Regardless of the driving force behind the interest in solar, cost continues to be an obstacle.
Despite the fact that we are talking about a 50-plus year old technology, solar adoption in the U.S. is almost negligible. The cost of components and overall system cost has dropped dramatically, but still companies are slow to embrace the power of the sun. This is largely because most companies are either unable or unwilling to make the necessary investment – an investment, by the way, that “pays off” in many ways on and off the balance sheet. No matter how “green” our ambitions may be, it is difficult to make a strong case for going green when doing so means financial statements turn red.
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