Sunday, April 04, 2010
When ‘Green’ Consumers Decide,‘ I’ve Done Enough’
Are consumers of “green” products more likely to be miserly and thieving? A series of psychological experiments at the University of Toronto — the results of which are scheduled for publication in an issue of the journal Psychological Science — seemed to suggest, at least in some contexts, just that.
The study is one of the latest entries in an expanding effort to understand the human disposition toward environmental issues, an area of inquiry that has gained new urgency among scientists, politicians and environmental advocates as popular agreement on the gravity of that über-environmental issue, climate change, continues to wane.
See full Article.