As more consumers consider environmental features important in their purchasing decisions, businesses have a keen interest in communicating the ‘green’ attributes of their products. Getting the message right is far from easy. To help marketers and advertisers avoid the mistakes of vague, non-specific or misleading environmental claims, the International Chamber of Commerce has produced a new global Framework for Responsible Environmental Marketing Communications.
Launched today at a seminar for marketing professionals and self-regulation experts in New York, the framework responds to a call from industry stakeholders for guidance on how to better engage in, and evaluate, environmental marketing communications to ensure consumer confidence in these claims is safeguarded.
See full Press Release.
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