The Yangtze River -- the longest river in Asia and the lifeblood of millions of Chinese -- was once said to be so clear you could see the bottom. Today, as China’s massive economic growth takes its toll on the environment, it is at the top of the list of the 10 most-threatened rivers in the world, according to the World Wildlife Fund (WWF).
To help reverse the tide, the WWF has joined forces with Coca-Cola, which operates 39 bottling plants in China, to improve the water quality of the upper reaches of the Yangtze. One project, for example, has them working with rural farmers to reduce the runoff of animal waste into the river by turning pig waste into biogas, a type of fuel that can be used for cooking and heating. Another involves searching for ways for the multinational to be more efficient in its own use of water.
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