Going green continues to rise as a goal of companies looking to address environmental issues in a genuine way that improves their reputations with the public and consumers. Recent reports in USA Today provide evidence of an additional benefit of environmental initiatives – they can make the grass look greener to today’s top college graduates who are demonstrating in their college choices that sustainability counts.
USA Today reported that universities and colleges are putting on the green to attract students who are serious about environmental issues. Mark Orlowski, founder and executive director of the Massachusetts-based Sustainable Endowments Institute, told the newspaper that the trend is growing at schools large and small “as a way of attracting the best students possible.” According to the Institute’s 2010 College Sustainability Report Card, 69 percent of colleges and universities were incorporating a sustainability message during the admissions and student orientation processes.
See full Press Release.
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