Freek Vermeulen believes that discovering the truth behind the myths that dominate business thinking can provide a better competitive edge than listening to conventional wisdom gleaned from past giants of management thinking. And he’s not hesitant to reveal the truths he has discovered no matter how much, or whom, it hurts. His book, Business Exposed, targets the collective inertia of middle management, the reluctance of CEOs to pursue the new and different, the waste that results from dependence on consultants and the lack of connection between performance and rewards.
Vermeulen, Associate Professor of Strategic and International Management at London Business School, did rigorous research (based on management science conducted at the top business schools in the world) to discover what really goes on in today’s corporations. Combining that research with his experience with many large organisations, he explores such important issues as the way companies formulate strategy, organise innovation, make investment decisions, respond to competitors’ strategies, make acquisitions, deal with conflicts of interest and rely on still-accepted theories, despite new research that proves they do not work.
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