You have been part of numerous leading-edge companies, from Publicis and The Henley Centre to Saatchi & Saatchi. How important are values in such firms?
Tremendously important. At Saatchi, we talk about being purpose-driven, having a really clear purpose. Typically what differentiates companies is less what their goal happens to be and much more the kind of character, personality and beliefs that drive them.
Do some companies stand out in this regard?
Virgin’s an easy one to quote, but also note Southwest Airlines and, these days, the Amazons and the Googles — they have values that in some way make it really clear whether you belong or you don’t. They’re kind of lighthouse companies.
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