A commonly heard, and personally experienced, critique of the sustainability movement is the relatively high cost of green products compared to traditional products. I can spend .99 cents on a bottle of shampoo that cleans my hair but has 25 ingredients listed on the back, most of which I have trouble pronouncing let alone knowing what they actually are or what effects they will have on my health. Or, I can purchase a bottle of green shampoo made from significantly fewer and easier to identify ingredients, but it will cost me ten times as much.
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