A new study shows that understanding a company's business objectives and avoiding sustainability jargon is the secret to successful sustainability leadership
A recent survey of sustainability leaders conducted through a partnership between VOX Global, Weinreb Group Sustainability Recruiting and the Net Impact Chapter at the University of California, indicates that sustainability executives are at the forefront of developing smart business approaches for the future, while minimising risks and costs and capturing new market opportunities.
The report, Making the Pitch: Selling Sustainability from Inside Corporate America, identified three major strategies that help sustainability leaders achieve results:
See full Article.
Wednesday, August 22, 2012
Sustainability: the word you shouldn't use
A new study shows that understanding a company's business objectives and avoiding sustainability jargon is the secret to successful sustainability leadership
A recent survey of sustainability leaders conducted through a partnership between VOX Global, Weinreb Group Sustainability Recruiting and the Net Impact Chapter at the University of California, indicates that sustainability executives are at the forefront of developing smart business approaches for the future, while minimising risks and costs and capturing new market opportunities.
The report, Making the Pitch: Selling Sustainability from Inside Corporate America, identified three major strategies that help sustainability leaders achieve results:
See full Article.
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