For me it happened while managing supply chain issues at a car manufacturer. While working to improve the sustainability of our suppliers it became apparent to me that there was much more to the sustainability story than using better nuts and bolts in our cars. It was the use phase, when our customers were driving our cars, where the real impacts were occurring. With this in mind, I began to engage with research institutions and businesses. I worked to fill knowledge gaps in the business community respecting the linkages between supply chains, consumption and sustainability impacts.
This work led increasingly toward consumption issues as being at the core of our challenges. In 2005 I became head of the newly established Collaborating Centre on Sustainable Consumption and Production (CSCP). Fundamental to the work of the CSCP was to bring sustainable consumption issues to the policy agenda, to the business agenda, and to the civil society agenda, and we worked with stakeholders from these groups to advance sustainable consumption at both the research and practical levels.
See full Article: http://forumblog.org/2012/11/from-the-assembly-line-to-sustainable-lifestyles/
Posts
