Brussels will on Wednesday promise a tough new approach to gaining market access for European companies in countries such as China, Russia and India, including beefed-up teams on the ground to identify trade barriers.
Peter Mandelson, EU trade commissioner, will set up “market access teams” in key European markets to spot barriers before they appear and to tackle existing obstacles to trade.
Mr Mandelson wants to update the European Union’s faltering 10-year-old market access strategy to focus on “behind the border” non-tariff barriers – including regulatory restrictions – which hinder European trade in its key markets.
The move will be presented by the liberal commissioner as proof to his critics that his commitment to free trade includes opening markets for European companies abroad, as well as exposing EU markets to greater competition.
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