A key to transform economies and meet the Millennium Development Goal to end poverty by 2015 is ensuring that trade becomes part of development policy, with a central role for women and small business.
A change is under way. Business, government and non-governmental organizations (NGOs) have realized that they must join forces if they are to tackle one of the biggest moral challenges of this century: ending poverty. Central to this challenge is creating wealth through trade.
Developing countries understand that to help their businesses grow, they must move beyond connecting producers with buyers, beyond supplying coffee beans to the agro industry or handicrafts to tourists. They need to add value to their exports, look for new market opportunities and define the marketing and branding strategies that will help them create new, profitable business that produce sustainable jobs.
Transforming potential into export capability
What is ITC doing to bring trade into development plans? How can we help developing countries to reduce poverty by taking advantage of the many opportunities associated with global trade? How do we release the vast potential of small and medium-sized enterprises (SMEs) in developing countries?
See full Article.
Posts
