Sunday, April 13, 2008

Google and Yahoo to share web ads



What are the anti-trust authorities going to do here, where the number one and the number two, who together control the overwhelming majority, start collaborating?

Some are already working out ways to get around this.

Onésimo Alvarez-Moro

See article:
Yahoo and Google, the world's two biggest search engines, have announced a two-week experiment that will see them share advertising space.

During the pilot, Google will be able to place ads alongside 3% of search results on Yahoo's website.

Analysts say the move is designed to frustrate Microsoft, which has offered to buy Yahoo for $44.6bn (£22.6bn), or extract a higher offer.

See full Article.