Four or five years ago, all you had to do to get someone excited about poverty alleviation was to mention the words “Prahalad” or “Yunus” and you had his or her full attention. These two South Asian gurus, the late business professor C.K. Prahalad and the microfinance proponent Muhammad Yunus, captured the energy and idealism of hundreds of thousands of business leaders, academics, students, and of course, social entrepreneurs through their messages and models. Importantly, they made many want to work in low-income markets, and find new solutions to sustainable growth in the developing world.
Prahalad — through his bestselling 2005 book, The Fortune at the Bottom of the Pyramid — advanced a vision of the poor as, on the one hand, consumers with a combined $5 trillion to spend, and on the other hand, as producers, if given access to markets. Yunus, through the Grameen microfinance model, showed us a sustainable business model that directly involved the poor and that could be profitable, scalable and have immense impact.
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