Monday, September 26, 2005

Low morale held back cuts, says Sony chief


Sir Howard Stringer has admitted that he saw many changes needed and decided to forgo some of these because of Japanese cultural sensitivities and worker morale. He clearly has demonstrated that he is NOT the man needed to maximize the success of Sony.

He has clearly not looked closely at the experience of another foreigner who was parachuted into the heart of a a japanese company and took the early and difficult strategic decisions needed to make a success of the business. This executive took the difficult decisions in the face of early criticisms of all kinds, including of his lack of ability to speak japanese. The result was that he created a world class company and is now considered a hero in Japan.

This man is Carlos Ghosn, now head of Renault (head office) and considered to be the best executive in the automotive industry worldwide, and the japanese company is Nissan, one of the world leaders in the automotive industry.

Sony's future needs a Carlos Ghosn NOT a Sir Howard Stringer.

Onésimo Alvarez-Moro

See article:
Sir Howard Stringer, Sony's chief executive, said on Friday that low workplace morale and Japanese cultural sensitivities about big redundancies had forced him to tone down his long-awaited restructuring plan.

“You're all worried I didn't go far enough,” Sir Howard said in an interview with the Financial Times, referring to a muted market response which sent Sony shares tumbling 5 per cent after Thursday's announcement.

See full Article (paid subscription required).