WWF: 25 creativos anuncios publicitarios nos recuerdan que necesitamos un mundo mejor

La WWF – World Wide Fund for Nature (Fondo Mundial para la Naturaleza), es la más grande organización conservacionista independiente del mundo con 5 millones de miembros y una red mundial de 27 organizaciones nacionales.

Su principal misión es la de concienciar y detener la degradación del ambiente natural del planeta y construir un futuro en el cual los seres humanos vivan en armonía con la naturaleza. Para ello, esta organización ha recurrido en numerosas ocasiones al poder de la publicidad.

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¿Cuáles son las marcas más verdes del mundo?

Cuando las marcas toman la senda “verde”, deben hacer visible su respeto a la naturaleza en todas sus prácticas empresariales y mantener un constante feedback con sus clientes para dar forma a su política medioambiental. Un reciente estudio internacional de Cohn & Wolfe, Esty Environmental Partners, Penn Schoen Berland y Landor sondea la opinión de 9.000 consumidores procedentes de ocho países (Australia, Brasil, China, Francia, Alemania, Estados Unidos, Reino Unido e India) sobre el compromiso verde de las grandes marcas.

Según este informe, las grandes marcas más citadas por los consumidores de estos ocho países por su respeto a la naturaleza son Starbucks, Microsoft, Ikea, Dove, Volkswagen, Apple, Unilever, Kimberly-Clarck y Nivea.

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'Censored' ad sparks row in Spain

More good news coming out of Spain on the fashion front.

Not long ago, the authorities banned emaciated models from Spanish runways now they have aimed at the ads.

Perhaps those in the fashion industry don´t realise the influence that their ads have on the negative side. They clearly realize the positive sales effect, otherwise they would not be spending billions in advertising. Perhaps they just don´t care about the negative effects of their ads!

Negative effects there are and so the authorities have an obligation to step in.

Ads that are misogynistic or that show children in any sort of inappropriate light should go!

If the fashion and the advertising industries are so full of creatives, rather than of themselves, they should come up with advertising that works for their sales AND avoid the pitfalls.

Dolce & Gabbana have got themselves upset and have withdrawn their ads from Spanish magazines. Fine!

Given that they are spending millions on these ads they clearly beleive that they work to push sales, let us see what their sales do without ads. Who cares!

Why don´t they go all the way and withdraw their clothes as well? That would really be a show of protest!

Onésimo Alvarez-Moro

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Italian fashion house Dolce & Gabbana has said it will stop advertising in Spain to protect its "creative freedom" after being forced to withdraw an ad.

D&G accused Spain of having a "climate of censorship" after it was accused of "justifying" violence against women.

It said the move was unavoidable, although not in the firm's interest.

The offending advertisement shows a bare-chested man pinning a woman to the ground by her wrists while another man looks on passively.

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